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Last updated: April 13, 2026 | Effective date: April 13, 2026
Amrutvan ("we", "our", or "us") operates the website amrutvan.com and related services. We are committed to protecting your personal data in compliance with the Digital Personal Data Protection Act, 2023 (DPDPA) of India and the General Data Protection Regulation (GDPR) of the European Union.
This policy explains what data we collect, why we collect it, how we use it, and your rights regarding your data.
| Purpose | Legal Basis | Data Used |
|---|---|---|
| Process your orders | Contract performance | Name, address, payment, order details |
| Send order confirmations & shipping updates | Contract performance | Email, phone, order details |
| WhatsApp notifications | Your consent (opt-in at checkout) | Phone number, order details |
| Send newsletters | Your consent | Email address |
| Analytics & site improvement | Your consent (cookie banner) | Usage data, device data |
| Fraud prevention & security | Legitimate interest | IP address, device fingerprint |
| Customer support | Legitimate interest | Contact form data, order history |
| Inventory alerts (admin) | Legitimate interest | Product stock levels |
We do not sell your personal data to third parties. We do not share data for advertising purposes unless you explicitly consent.
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| _medusa_jwt | Essential | Authentication session | 7 days |
| _medusa_cart_id | Essential | Shopping cart persistence | 7 days |
| _medusa_cache_id | Essential | Region/country detection | 24 hours |
| amrutvan_consent | Essential | Stores your cookie preferences | 1 year |
| _clck, _clsk | Analytics | Microsoft Clarity (session tracking) | 1 year / session |
Essential cookies are required for the site to function — they cannot be disabled. Analytics cookies are only set after you give consent via our cookie banner.
Under the DPDPA 2023 and GDPR, you have the following rights:
To exercise any of these rights, email us at privacy@amrutvan.com or use the contact form on our website. We will respond within 30 days.
We implement industry-standard security measures including:
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we learn that we have collected data from a child under 18, we will delete it promptly. If you believe a child has provided us with personal data, please contact us at privacy@amrutvan.com.
We may update this privacy policy from time to time. When we make significant changes, we will notify you via email or a prominent notice on our website. The "Last updated" date at the top of this page indicates when the policy was last revised.
For any privacy-related questions, data access requests, or complaints:
Data Protection Officer
Amrutvan Agro Produces
Bavdhan, Pune, Maharashtra 411021
Email: privacy@amrutvan.com
Phone: +91 98765 43210
If you are not satisfied with our response, you may file a complaint with the Data Protection Board of India as established under the DPDPA 2023.